DO YOU HAVE THE ADVENTURE GENE?
One in four of us is hard-wired to explore and discover
A year of celebration launches with an iconic 1km silhouette on the sands of Red Wharf Bay, UK
ABOVE AND BEYOND
A sketch in the sand launched a worldwide legend of capability, strength and service
The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.
Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.
In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.
Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.
Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.
Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.
ORIGIN OF THE SPECIES
Maurice Wilks was Land Rover’s first innovator. His son recounts his legacy
Icons aren’t born overnight. They earn their stripes the long way. Some of the most famous Land Rover drivers know this first-hand. We’re proud to have been part of their journeys…
Terrain Response® monitors driving conditions and automatically optimises the vehicle’s settings to suit the terrain. So now you know why we’re so well adjusted.
Strength doesn’t have to be heavy. We’re leading the manufacturing of more efficient aluminium body cars because we believe that enlightened ideas are always the most durable.
Land Rover has long been associated with the great outdoors, but we're obsessed with the experience inside our vehicles too. Only the finest natural materials and the most skilled craftsmen will do.
Our engines are a product of their environment. Peer under the bonnet of Land Rover, inside the epicentre of expertise that fuels every one of our cars.
Our 3D imaging caves and virtual reality suites allow designers to step inside vehicles long before they’re even built.
SUDDENLY EVERYTHING’S CLEAR
Introducing the Transparent Bonnet. A blatant attempt to win over technophiles? You’ve seen straight through us.
BLAZE A TRAIL
Advanced laser terrain scanning headlamps do more than just illuminate, they calculate the best possible route and engage Terrain Response® to get you safely round obstacles, through gaps and over all-terrain.
THE FUTURE BECKONS
Remote control is just one indicator of our handle on tomorrow’s automotive technology. As the Discovery Vision Concept demonstrates, we’re into feats not features.