HOPE CROSSES ANY TERRAIN WITH LAND ROVER
Hope Crosses Any Terrain is a statement of how Land Rover goes above and beyond to support humanitarian and conservation projects throughout sub-Sahara Africa.
Land Rover is incredibly passionate about giving back to the communities in Africa – a fact that is clearly demonstrated in the 1 127 540 lives that have been positively affected by various initiatives over the years. This year, Land Rover will dedicate even more time and resources towards improving lives and delivering life-saving aid across the continent.
All the projects that Land Rover has been involved with to date, have been very successful. Take the Kingsley Holgate Foundation for example – In 2015, they have distributed malaria nets to protect 50 616 women and children, provided reading glasses to 7 786 people in rural villages through the Rite to Sight campaign, and handed out 5 130 LifeStraws – a simple device that can purify up to 1 000 litres of dirty water to make it safe to drink. Land Rover has also been working in association with the Born Free Foundation since 1966, supplying vehicles that are used in conservation and animal welfare initiatives in challenging locations. The Endangered Wildlife Trust (EWT) also uses Land Rover vehicles to track the movement of the African Wild Dog, administer vaccinations against rabies, as well as relocate these unique carnivores between reserves and respond to emergencies like snaring or potential conflict situations. During 2015 these efforts have helped gain more accurate data on the movement on these endangered hunters, while the total population in South Africa grew by 34%.The South African Red Cross Society (SARCS) has helped people all across the country deal with HIV and tuberculosis. Last year 50 612 people received aid from SARCS, with their clinicians using Land Rovers to access remote areas of the country where there is no healthcare. With 114 144 beneficiaries reached in 2015, Land Rover has no intentions to slow down its efforts to reach out to those in Africa. Through Hope Crosses Any Terrain Land Rover will go above and beyond in 2016 to reach a total of 125 558 beneficiaries – from the underprivileged in community schools near cities, to those in rural mountain villages in the most far-flung corners of Africa.
BORN FREE FOUNDATION
The Born Free Foundation is a UK-based wildlife charity with projects world-wide, and has been one of Land Rover’s Global Conservation Partners since 2002. As the only BFF facility in South Africa, the Shamwari Centre was first opened in 1999, and forms part of the Foundation’s Big Cat Campaign. It comprises a sanctuary that cares for big cats rescued from around the world, as well as educational facilities to promote awareness and conservation of wild animals in their natural habitat. Land Rover has supported the Born Free Foundation since 2002 and included in the sponsorship is a Defender, which is used for collecting carcasses from farmers in surrounding areas, feeding the cats, checking fenced camps and clearing the camps of dead vegetation.
ENDANGERED WILDLIFE TRUST - WILD DOG CONSERVATION
Considering Land Rover’s legendary go-anywhere ability, it seems fitting that Land Rover has been pro-actively and strategically involved in various aspects of nature conservation for many years. Through our partnership with the Endangered Wildlife Trust (EWT), Land Rover South Africa has been firmly committed to the conservation and growth of South Africa’s most threatened carnivore – the African wild dog. Wild dogs are one of the most misunderstood animals in Africa and managing this species is particularly complex as a result of their social dynamics and the significant threat posed by habitat fragmentation, continued persecution in certain areas, snaring and vehicle strikes. With the long-term viability of the species under threat, careful management of the species and the threats it faces are required. The Land Rover Defenders used by the EWT field workers are therefore an invaluable asset to the team.
INTERNATIONAL RED CROSS AND RED CROSS CRESCENT
The partnership between Land Rover and the Red Cross was first forged in 1954, when Land Rover supplied a Series 1 Land Rover to the British Red Cross in Dubai as a mobile dispensary. The relationship was further cemented in 2007, as part of the development of Land Rover’s G4 Challenge. Since then its world-wide achievements include the loan and donation of 120 vehicles and the provision of direct help to over 900,000 people. Between 2007 and 2013, our partnership with the Red Cross reached more than 800 000 people in communities around the world, through both monetary support and the use of 120 Land Rover vehicles. In South Africa we have been a vehicle sponsor since 2008. This has seen Land Rover vehicles being used to conduct humanitarian work across the country. From assisting impoverished communities with transport to clinics, to enabling Red Cross workers to reach remote rural villages far off the beaten track.
KINGSLEY HOLGATE FOUNDATION
The partnership between Land Rover South Africa and the Kingsley Holgate Foundation continued its mission of bringing a better quality of life to people across the African continent. Known for helping to improve and save lives through his adventures across Africa, Land Rover ambassador Kingsley Holgate has dispensed (life-saving) LifeStraws®, sight-saving reading glasses, and mosquito-repelling nets to combat malaria to those in need. Thousands across Africa do not have access to basic healthcare, not to mention specialist care for non-threatening ailments such as deteriorating eyesight, be it for maintaining their livelihoods or simply reading, thousands of people can now see more clearly. Another important life-saving initiative undertaken by Kingsley is the distribution of mosquito nets in regions affected by malaria. Those living in lesser-known villages across Africa will benefit from the foundation’s quest to save and improve lives.
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