HOPE CROSSES ANY TERRAIN WITH LAND ROVER

Hope Crosses Any Terrain is a statement of how Land Rover goes above and beyond to support humanitarian and conservation projects throughout sub-Sahara Africa.

Land Rover is incredibly passionate about giving back to the communities in Africa – a fact that is clearly demonstrated in the 1 127 540 lives that have been positively affected by various initiatives over the years. This year, Land Rover will dedicate even more time and resources towards improving lives and delivering life-saving aid across the continent.

All the projects that Land Rover has been involved with to date, have been very successful. Take the Kingsley Holgate Foundation for example – In 2015, they have distributed malaria nets to protect 50 616 women and children, provided reading glasses to 7 786 people in rural villages through the Rite to Sight campaign, and handed out 5 130 LifeStraws – a simple device that can purify up to 1 000 litres of dirty water to make it safe to drink. Land Rover has also been working in association with the Born Free Foundation since 1966, supplying vehicles that are used in conservation and animal welfare initiatives in challenging locations. The Endangered Wildlife Trust (EWT) also uses Land Rover vehicles to track the movement of the African Wild Dog, administer vaccinations against rabies, as well as relocate these unique carnivores between reserves and respond to emergencies like snaring or potential conflict situations. During 2015 these efforts have helped gain more accurate data on the movement on these endangered hunters, while the total population in South Africa grew by 34%.The South African Red Cross Society (SARCS) has helped people all across the country deal with HIV and tuberculosis. Last year 50 612 people received aid from SARCS, with their clinicians using Land Rovers to access remote areas of the country where there is no healthcare. With 114 144 beneficiaries reached in 2015, Land Rover has no intentions to slow down its efforts to reach out to those in Africa. Through Hope Crosses Any Terrain Land Rover will go above and beyond in 2016 to reach a total of 125 558 beneficiaries – from the underprivileged in community schools near cities, to those in rural mountain villages in the most far-flung corners of Africa.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.