LAND ROVER AFRICA CUP 2014

The Land Rover Africa Cup polo tournament was a great success from 18 to 20 July 2014.

Ten teams, with riders from as far north as Ghana, took to the field at the prestigious Inanda Club, the home of South African polo.

“This was our first year of a three-year partnership with the Africa Cup tournament and we’re really pleased with how the weekend went,” says Peter Biven, Marketing and Communications Director of Jaguar Land Rover South Africa and sub-Sahara Africa. “The event attracts the cream of polo from across the continent to create a uniquely African experience – making the sport of Queens locally relevant to the markets in Africa where we sell Land Rovers.”

South Africa

The Cup Final went down to the wire, the Ghana Polistas eventually seeing off a stiff challenge from the Land Rover quartet. The weekend’s festivities ended with the much-anticipated race between a polo pony and a Range Rover Sport…as expected, the latter did get the upper-hand but at the end of the day it was horsepower that won!

The Inanda Club is celebrating its 80th anniversary this year and 2014 marked the 25th year of hosting the Africa Cup. There is an important corporate social investment aspect to the tournament including the opportunity for development teams to participate.

Polo and Land Rover are naturally complementary: both require enormous performance, capability and stamina; and are robustly elegant. Put both in an African context and the Land Rover Africa Cup will become one of the highlights of the continent’s equestrian calendar. We’re already looking forward to another weekend of sensational polo in 2015,” says Biven.

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