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South Africa’s top-performing Land Rover Retailers were honoured at the annual Retailer of the Year Awards.
The individuals and businesses that have delivered world-class service to Land Rover customers, over the last year, were given true recognition for their efforts, across a number of categories. The grand prize – the Retailer of the Year award – recognises the combined overall performance across all departments at the winning retailer. In addition to recognising sales performance, scorecards also included factors that directly impact the customer experience – including process adherence, progress through training programmes, results of standards audits and feedback from customers.
“It’s a privilege to acknowledge the achievements of the dedicated people at our retailers. They are the ultimate Land Rover ambassadors,” said Richard Gouverneur, Managing Director of Jaguar Land Rover South Africa and sub-Sahara Africa. “Despite challenging market conditions these dealers have continually gone above and beyond to maintain outstanding customer satisfaction levels.”
Land Rover Sandton was awarded the prestigious award of Land Rover Retailer of the Year as well as Top Sales award. The retailer achieved the highest combined scores in all areas of evaluation and the Top Sales award was for their performances over the last 12 months. Land Rover’s Customer First philosophy remains the brand’s core tenet, and Land Rover Ballito proved to be the retailer that best embraced this – earning it the Customer Service award, for maintaining excellent standards in service processes and technical performance.
This year a new Marketing Award was presented to the retailer who showed the highest year-on-year growth for showroom visitors and online interactions. Scoring was also based on conceptualisation of strategies, execution of successful sales campaigns and experiential sales drives involving the public. This year’s winner of the Marketing Award is Land Rover Polokwane. “I think congratulations are well deserved all around. The staff in our retail business have managed the task of always putting customers first as well as growing their businesses with an expanding product line-up,” said Gouverneur. We’re not standing still, though. This year we will introduce the All-New Land Rover Discovery as well as the much-anticipated Range Rover Velar – these products we believe will thrill new and existing customers.”
List of 2016 Land Rover Retailer Awards:
Land Rover Retailer of the Year – Land Rover Sandton
Land Rover Sales Retailer of the Year – Land Rover Sandton
Financial Services Retailer of the Year – Land Rover East Rand