What was once a rustic venue in the middle of a 14-hectare Lonehill veld is now a state-of-the-art lifestyle destination where families are welcome to visit and enjoy the many memorable experiences on offer. A wide variety of activities for any age group are designed to showcase not only the entire range of Jaguar and Land Rover vehicles, but also the lifestyles that go along with them.
The reception area of the Welcome Centre is divided into two separate brand display zones for Jaguar and Land Rover respectively. Here visitors can get up close and personal with Jaguar Land Rover’s latest products, technology showcases and branded goods ranges. The beauty of the EXPERIENCE Johannesburg facility, however, is that the range can be trialed on a variety of test tracks through a selection of Experience drives.
A pair of Personalisation Studios – one for Jaguar and one for Land Rover respectively – take the familiar process of configuring vehicles online to the next level. Here visitors can build digital versions of their dream cars via large touchscreens, together with a massive selection of colour and material swatches which are digitally realised in vivid, full colour displays.
EXPERIENCE Johannesburg also features a range of facilities ideal for use by special arrangement by other businesses for product launches, events, conferences, casual meetings or team-building days. A 52-seat cinema room can be used along with a selection of conference rooms and private boardrooms with seating for between eight and 50 guests.
REQUEST A TEST DRIVE
Arrange an on-road test drive through your nearest dealership
EXPLORE ADVENTURE TRAVEL
See some of the world's most iconic destinations from behind the wheel of a Land Rover
DOWNLOAD AN EBROCHURE
Learn more about Land Rover vehicles
BOOK AN EXPERIENCE DAY
Experience Land Rover's all-terrain capability first hand