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The Land Rover Discovery Sport has defended its title as the lifestyle SUV of choice at the second annual Cars.co.za Consumer Awards, which took place in Vodaworld, Midrand last night. In 2016 Land Rover’s capable compact SUV took home gold in the now-renamed “Leisure Vehicle” category. 

Launched in 2015, the Discovery Sport has become a popular choice among South African buyers, offering 5+2 seating and versatility in a package that is as compact as its five-seat competitors. As a member of the Discovery family it also remains a true Land Rover, offering the brand’s legendary breadth of capability – a blend of excellent on-road agility and comfort, with unparalleled off-road through technologies such as Terrain Response. 

“The Discovery Sport remains the car to beat in this segment, offering buyers the perfect blend of on-road refinement and uncompromised off-road ability,” said Richard Gouverneur, Managing Director of Jaguar Land Rover South Africa and sub-Sahara Africa. “It’s now also available with our Ingenium diesel engine, for even more efficient performance, as well as Land Rover’s world-class infotainment technologies.” 

Discovery Sport is available in a choice of petrol or diesel engines. When equipped with Land Rover’s 2.0-litre turbodiesel Ingenium engine it offers outputs of up to 132kW and 430Nm, while achieving carbon dioxide emissions of just 139g/km. All Discovery Sport models offer Land Rover’s Terrain Response, letting drivers configure the vehicle to tackle a wide variety of off road conditions. Inside, the Discovery Sport can be equipped with Land Rover’s 10.2-inch InControl Touch Pro infotainment system to give drivers instant access to their mobile phones using intuitive and familiar touch gestures. This system also offers in-car wireless connectivity, internet services, smartphone app integration and satellite navigation with traffic information. InControl Touch Pro is also paired to a selection of impressive audio systems designed by the experts at Meridian. 

The Cars.co.za team considers a wide range of factors when evaluating new models for the annual awards. At the hands of both seasoned motoring and consumer judges, the selected finalists undergo a stringent evaluation process that tests all aspects of the vehicles, from road and track driving, to technology, practicality, design and other aspects that matter to consumers. Data is also collected from real-world ownership experiences, through the Cars.co.za consumer survey, to further inform the process. 

“The fact that the Cars.co.za team and consumer judges have gone to these extraordinary lengths to determine a winner is also important. But most important to us is the data from actual owners,” said Gouverneur. “This valuable feedback is testament to our customer first philosophy, which forms an important part of our value proposition.”

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