Jaguar Land Rover South Africa, the Minnie Dlamini Foundation and the South African Red Cross have joined forces to help feed orphans and elderly around the country who may not have access to regular meals during the COVID-19 lockdown.
The non-profit #FeedingSATogether initiative has already seen the delivery of 90 NUTRIWELL food packs to the Khyalethu School near Knysna prior to the nationwide lockdown, and with the help of the South African Red Cross Society (SARCS) a further 200 packs have been distributed to orphanages and old age homes in Soweto, Daveyton, Germiston, Brakpan and Benoni.
Jaguar Land Rover and Minnie Dlamini are now calling on any South African company or individual who is able to contribute to the cause, to donate to the campaign in order to extend the service to other areas.
Minnie Dlamini, Jaguar Brand Ambassador, said: “Hunger is a daily battle in South Africa, even outside of the harsh circumstances many find themselves in at the moment. The lockdown period, although absolutely necessary, has shined a light on the fact that malnutrition and hunger is a massive challenge which has only been intensified by this pandemic.”
One NUTRIWELL food pack is normally priced at R250 and can feed a single person for up to one month. Its contents include vegetable soup, soya mince, instant porridge and nutritious instant shakes. For this initiative NUTRIWELL has made the packs available for a discounted price of R220, and each delivery also includes a bottle of hand sanitiser from Minnie Dlamini’s own line of personal beauty products. Diageo South Africa, a leading spirits supplier, is providing the main ingredient (alcohol) in the sanitisers for free.
Jaguar Land Rover, in cooperation with the Minnie Dlamini Foundation, has set up a Crowdfunding name here platform where anyone can donate to the cause. All proceeds will be used only for securing additional NUTRIWELL food boxes, which will be distributed to those in need by the South African Red Cross. The Red Cross will identify the respective orphanages and old age homes where deliveries can be performed safely and are most needed.
Tina Pienaar-Smit, PR and Sponsorship Specialist, Jaguar Land Rover South Africa, said: “This health emergency can only be overcome by cooperation on many levels. Together with Minnie we have developed an easy way for anyone to make a difference. We sincerely hope this initiative will meet at least some of the unprecedented demand for nutritious foods in various communities.”
Jaguar and Land Rover have deployed more than 300 vehicles globally to support emergency response organisations, including the Red Cross, during the coronavirus crisis. Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) have worked together for over 65 years, helping communities prepare and respond to emergencies with disaster-preparedness projects around the world – vital at times like this.
In South Africa, 11 Land Rover vehicles have been made available to SARCS in its efforts to combat the spread of the virus. The focus of SARCS is on education in vulnerable areas as well as the distribution of protective gear such as masks and gloves, and now NUTRIWELL food packs and MD hand sanitisers.
Anyone interested in donating can do so HERE.