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Land Rover celebrates its 70th birthday and 70 years of creating opportunities for those less fortunate

The Land Rover Customer Service team went above and beyond when they returned to Tembisa township on Heritage Day to help build a braai and refurbish a kitchen for a home that feeds the local community. 

The return to Tembisa follows on from a first visit in August when Land Rover, with the help of the Red Cross, completely refurbished a community garden where caregivers grow fresh produce to feed the elderly, disabled and youth in the area. It was during the team’s original “Hope Gardens” visit when one of the care givers expressed the need for an upgraded cooking facility, where she can prepare meals for the members of the community who rely on the garden for food. 

The Land Rover team was touched by the good work the informal organisation does for the Tembisa community and saw it fitting to go back on 21 September to delight the community with a new braai and a fresh coat of paint for the adjacent kitchen facility that can assist them when cooking all their meals. 

The Customer Service team playfully nicknamed the refurbished braai facility “Charles Braai” as an homage to the Tembisa garden’s founder Charles Njapa, while children of the community were also treated to goodie bags. 

Sharnie Malan, Customer Service Director of Jaguar Land Rover South Africa and sub-Sahara Africa, says: 

“The care givers of the Land Rover Hope Garden in Tembisa give their all to help the less fortunate in their communities. When we saw how they struggle to prepare meals we instantly knew we had to go back and give them better tools to continue the good work that they do. What better way to celebrate our heritage than people from different walks of life coming together for one cause?” 

The Hope Gardens and follow-up braai refurbishment initiatives form part of the existing Land Rover Hope Boxes campaign and Hope Crosses Any Terrain programme, which for the third year running included a convenient system to make donating as simple as visiting any Land Rover dealership. Bespoke ‘Hope boxes’ were placed in the boots of easily-identifiable Discovery Sports, wearing special Red Cross liveries, at Land Rover retailers nationwide. 

All the donations, including non-perishable foodstuffs (canned goods, maize meal, long-life milk), toiletries, blankets, toys, educational items (schoolbooks, stationary) and other items that can be used to make the lives of those less fortunate a little easier, have now been distributed by the South African Red Cross through its key projects to communities in need all over the country. 

A portion of the collections were donated to the Tembisa Hope Garden and people of its surrounding community. 

Land Rover, which is celebrating its 70thanniversary this year, has a long-standing relationship with the South African Red Cross Society in line with its six-decade partnership with the International Federation of Red Cross and Red Crescent Societies. Land Rover is the vehicle of choice for the Red Cross. 

Over the last decade, Land Rover South Africa and the South African Red Cross Society have collaborated on a number of projects, including assisting rural communities by providing access to HIV and tuberculosis treatments. These initiatives all contribute to the work done under the Hope Crosses Any Terrain (#HCAT) banner, which in turn contribute to Jaguar Land Rover’s worldwide goal of improving the lives and creating opportunities for 12-million people by 2020.