The year is 1947. A man sketches the silhouette of a car in the sand of a Welsh beach. That car is the Land Rover. Tough, intrepid, it goes on to change history, mastering all manner of terrain and capturing hearts around the world.

Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.

OUR HERITAGE

In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers.

OUR CRAFT

Go behind the scenes to see our accomplished craftsmen – both technological and traditional – delight in detail and bring the Land Rover to life.

OUR ADVENTURES

Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.

OUR FUTURE

Journeys into undiscovered territory are always exciting, and the future is no different. We see innovation as our way of mapping the terrain of tomorrow.

OUR CRAFT

Range Rover driving down steep hill

PERFECT SETTING

Terrain Response® monitors driving conditions and automatically optimises the vehicle’s settings to suit the terrain. So now you know why we’re so well adjusted.

Land Rover aluminium body

TRAVEL LIGHT

Strength doesn’t have to be heavy. We’re leading the manufacturing of more efficient aluminium body cars because we believe that enlightened ideas are always the most durable.

A row of coloured cloth

INNER BEAUTY

Land Rover has long been associated with the great outdoors, but we're obsessed with the experience inside our vehicles too. Only the finest natural materials and the most skilled craftsmen will do.

Land Rover assembly line

ENGINE ROOM

Our engines are a product of their environment. Peer under the bonnet of Land Rover, inside the epicentre of expertise that fuels every one of our cars.

Designer inside 3d imaging cave

CAVE EXPLORERS

Our 3D imaging caves and virtual reality suites allow designers to step inside vehicles long before they’re even built.

OUR FUTURE

Transparent Bonnet visible area illustration

SUDDENLY EVERYTHING’S CLEAR

Introducing the Transparent Bonnet. A blatant attempt to win over technophiles? You’ve seen straight through us.

Terrain Response laser terrain scanning headlamps illustration

BLAZE A TRAIL

Advanced laser terrain scanning headlamps do more than just illuminate, they calculate the best possible route and engage Terrain Response® to get you safely round obstacles, through gaps and over all-terrain.

Remote Control illustration

THE FUTURE BECKONS

Remote control is just one indicator of our handle on tomorrow’s automotive technology. As the Discovery Vision Concept demonstrates, we’re into feats not features.