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  • ANALYTICS
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Defender World
Sport
Overview Rugby
Rugby World Cup France Sponsor, Ryuichi Nagayama is Fuwaku Rugby Club's oldest active member and half a Defender

EMBRACE THE IMPOSSIBLE

Defender was proud to be a Worldwide Partner of Rugby World Cup France 2023

FORGED IN HISTORY, DESTINED FOR GREATNESS

Rugby and Defender have a deep connection. We are cast from the same mould, made for strength and durability.​

Rugby demands an inner strength and a level of endurance that Defender embodies. Both represent the spirit of adventure and the determination to achieve excellence. A perfect match for those who seek to push boundaries, on and off the field.​

Together we celebrate the strength and resilience of the human spirit. Together we embrace the impossible.

CHANGING THE GAME

The stories of unstoppable people, honoured on the world’s stage.

TRAILBLAZERS

Heroes among us, demonstrating the inner strength to drive change for the better.

DEFENDERS OF TOMORROW

The next generation. Embodying the values of community, of making a difference.

STATUES

They carved their place in history, we sculpted the monuments to honour them.

Montage of Trailblazers
Group of people posing for a photo
RWC Defender player statue with car
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BUILT STRONGER​

We celebrated true resilience with six trailblazers from the world of rugby, each has triumphed over adversity. This is what inner strength looks like.​
Ryuichi Nagayama the oldest active member of Fuwaku Rugby Club and one of our Trailblazers.

TRAILBLAZERS

As part of Defender’s campaign for Rugby World Cup France 2023, we honoured those who redefine the possible.

As part of Defender’s campaign for Rugby World Cup France 2023, we honoured those who redefine the possible.

Jacob Pickering, one of our trailblazers playing Rugby

IMMORTALISED IN METAL​

These extraordinary individuals carved their place in the game. We sculpted the monuments to honour them.​

These extraordinary individuals carved their place in the game. We sculpted the monuments to honour them.​

Defender on road in built stronger carry them home poster

CARRY THEM HOME​

Defender towed, winched and carried these weighty statues to a place of pride at the heart of the tournament.​

Defender towed, winched and carried these weighty statues to a place of pride at the heart of the tournament.​

DEFENDER AT RUGBY WORLD CUP

RWC Defender car launch

DEFENDER LAUNCH PARTY​

Defender blazed a trail with Kano in Paris.

Defender blazed a trail with Kano in Paris.

THE DRIVE TO VICTORY

In anticipation of Rugby World Cup France 2023, we put our bespoke plug-in electric hybrid (PHEV) Defender 110 Trophy Car to the test on a near 4,000km expedition around France.
Rear view of parked car

VISITED

13

locations

DISTANCE COVERED

3,700

km

ON THE ROAD

66

days

TROPHIES

1

Webb Ellis

BOUNDLESS INNOVATION, ENDLESS ADVENTURE

Driving into undiscovered territory, finding the way for others to follow.
Electric Car refuelling

DRIVEN BY SUSTAINABILITY

It’s not just the pitches that were green.​

As an official partner of Rugby World Cup France 2023, we provided a fleet of 200 plug-in electric hybrid (PHEV) vehicles to chauffeur VIPs and referees between the venues.

It’s not just the pitches that were green.​

As an official partner of Rugby World Cup France 2023, we provided a fleet of 200 plug-in electric hybrid (PHEV) vehicles to chauffeur VIPs and referees between the venues.